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  Advanced Digital & Social Media Marketing for Increased Business Profits - (Face to Face Full Day Course)
Advanced Social Media and Digital Marketing


 

Advanced Digital & Social Media Marketing for Increased Business Profits
 
Face-to-Face Course - Full Day - £349 + VAT
(Includes all course materials & after course support)

6 hours face-to-face

 
Our Price: £418.80 Inc VAT


Dates for Certified:
London - Thursday 27th June 10am - 4pm
Manchester - Thursday 6th June 10am - 4pm

Qty:  
Description
 
Advanced Digital & Social Media Marketing for Increased Business Profits 

Full Day - Face to Face Training Course 
 
Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card


North West - Business Consort, Suite 12 Wilmslow House, Wilmslow, Cheshire, SK9 5AG - Map


London - &Meetings, 154-160 Fleet Street, London, EC4A 2DQ - Map


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You will learn how to approach developing an integrated digital and social media marketing strategy.

 

You will learn strategy development and advanced tactics for reaching influencers and building customer engagement using best practices in digital and social media.

 

We will enable you to take social media beyond marketing and will be introduced to techniques to develop customer service, reputation management and best practice.

 

The topics covered in this course will not only help you improve organisation's digital marketing but dramatically increase your marketing profits and ensure a position to deliver a better customer experience and ultimately return on investment.


We will look at the impact of changes of technology and consumer behaviour in relation to building an effective digital marketing strategy. 


In addition, we will look at all the digital and social media tools that are available and not only show you what they do, how they work and what they can do for your business we will show you how to implement them into your own business strategies after you have chosen the ones that best suit your business objectives.


We will review your current digital and social media activities and give you advice on areas for improvement.


The main advantage of this course is you will take away an area of knowledge of proven digital strategies that will transform your business


All course materials & after course support are included.

Please bring along your laptop if you book the face-to-face course as the course is interactive.
Dawn McGruer - Course Tutor - Tips

What will you learn? 

Ideal for B2B, B2C and agencies - You will apply your learning on the day directly to your own business
  • Part 1 - Background: What is Digital & Social Media Marketing and Why Does My Business Need It? Effects of technology advancements on consumer behaviour.
  • Part 2 - Essential elements of successful online communities & creating and managing them (including content creation). Relationship building and reputation management. How to implement Social media governance and corporate policies. How to identify and attract key influencers. 
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  • Part 3 - Set up and run successful online adverts and campaigns across all social media networks. How to dominate search engines and ensure key visibility for your business.
  • Part 4 - Tools:  Discover what digital and social media tools are available and which ones are invaluable to your business and what it means for your organisation. Laying the Foundation -Determine if your company is reaping the most from digital marketing technology and proven strategies & develop a unique digital and social media plan.
  • Part 5 - Monitoring : Digital and Social Media Metrics - Review various digital and social media applications & learn best practices & key metrics to measure including Google analytics
  • Part 6 & 7 - ROI: Incorporating Digital and Social Media at Every Stage of the Revenue Cycle & The Return on Investment of using digital tools  - Integrating digital tools in throughout the sales cycle to improve the conversation with prospects and customers. Prove and measure ROI and value of digital media strategies. We will cover conversion funnels and marketing automation tools.
  • Part 8 - Proven Strategies: Digital Marketing Strategies-How to build credibility using tools such as email marketing, blogs, online PR, social media, networks 
  • Part 9 - Lead Generation: Selling through Social media - How to apply attraction, conversion and retention strategies, Data capture including landing page construction, Customer service & Shortening the sales cycle & focusing on turning relationships on social media networks into actual orders - How to create revenue from social media marketing. 
  • Part 10 - Case Studies: Who's doing it well and what's working best!  

Book this course online. If you have any queries, please contact us.


Testimonial

Marie Horridge - Lynx Interior Design - "Booking on one of Dawn's courses for social networking was a great idea. She's very concise and knowledgeable and went through all the relevant  information I needed to hit the ground running. I gained much more information actually sitting down at a face to face course with Dawn than I would have done researching on the internet or in a book. Well worth booking." June 27, 2012  




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