Business Consort - The Social Media Academy is an Accredited Study Centre & the Diploma in Digital Marketing will provide you with 35 CPD hours within The Chartered Institute of Marketing's Chartered CPD Programme. You will receive a certificate after course completion
Learn at a time that suits you! This course is delivered ONLINE - All you need is access to a computer - The sessions are available on demand 24/4
How long will it take to qualify? We suggest you allocate about 90 minutes a week for 12 weeks.
The syllabus takes about 12 weeks to complete but you will need to allow another 12 weeks to research, read the books for the course and complete the assignments (coursework) - There are no exams.
If it is online what help & support will I get? You have access to ask questions direct to your tutor through the on demand learning community as well as the ability to connect and network with other learners. In addition, you will be able to reach your tutor be phone from 9am - 5pm Mon to Fri (GMT) on 0800 334 5784 and contact via email too. why choose Business Consort as your Accredited Study Centre? We have addressed the new need of busy individuals who want to further their learning but don't have time to take out of their schedules to attend day / evening face to face courses. Hence this will be the only diploma worldwide delivered completely online and ours is by far the most cost effective option versus any other study centre or delivery method.What will the qualificiation cover?
Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Types of online advertising
Email marketing
Viral marketing
Online PR
Affiliate marketing
Social media
It also looks at digital metrics, legislation, regulation and codes of practice. You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.
Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.
All course materials & after course support are included. Who is this for? The new qualification is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies. No matter what your role in the company you will benefit from gaining insight into today's digital arena.
VIDEO
The benefits of gaining your CAM Diploma in Digital Marketing
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Marketing Leaders interview about marketing confidence
What will you learn?
The qualification comprises the following three units & you will need to complete a written assessment after each module:
Digital Marketing Essentials Digital Marketing Planning Marketing and consumer behaviour Digital Marketing Essentials - This unit aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns within organisations.
Learning outcomes:
Explain the importance of digital campaign tools, planning, implementing & monitoring digital marketing Explain the role of the essential elements of digital campaigns & describe the links between each technique Explain how each tool of the digital communications mix can be coordinated effectively Evaluate a current digital communications campaign Recommend improvements to a specified digital communications campaign Explain how the digital communications mix can be measured and monitored effectively Digital Marketing Planning - This unit aims to provide students with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of organisational marketing to one that is at the hub of customer-centric communications in an increasingly multi-channel environment (e.g. mobile)
Learning outcomes:
Appraise different planning approaches & marketing environmental factors that influence online marketing activity Review the similarities & differences between online & traditional marketing concepts & applications Discuss key stages in online development using relevant business models Analyse the ways in which the internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment Review the importance of target marketing and the emerging buyer behaviour characteristics of the online consumer and how organisations can respond to meet changing behaviour and expectations Apply relevant tools & concepts from this unit to design, measure and monitor an annual online marketing plan Marketing and Consumer Behaviour - This unit aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour and their application to marketing communications.
Learning outcomes:
Explain the role of the marketing plan and communications plan within the context of the organisation's strategy and culture Outline the principles of marketing research, how data can be obtained through both primary and secondary methods and the strengths and weaknesses of qualitative and quantitative approaches Describe the marketing planning process and the links between each stage of the process Explain the role of marketing communications and how the tools of the communications mix can be coordinated effectively Develop marketing communication plans and brand support activities based on an understanding of the salient characteristics of the target audience Explain the importance of developing long term relationships with customers, channel members, agencies and other stakeholders and transfer such knowledge to the development of marketing communication activities Are there any other fees to consider? In
order to take a qualification you need to become a studying member of The
Chartered Institute of Marketing - £140 (includes an array of benefits) & pay Assessment
fees – There are 3 modules to be assessed for the Diploma and each assessment
fee is £85. These are both paid direct to The CIM & all details will be included in your welcome email.
Finally any relevant text books that you may wish to purchase would be the only additional cost
Book this course online. If you have any queries, please contact us
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Caryn Skinner - Sharpstone Skinner March 9, 2011
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