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Pay Per Click (PPC) Online Training Course - 1 hour
 - £59 + VAT
(Includes all course materials, session recording & after course support)

Our Price: £70.80 Inc VAT


Dates Pay Per Click (PPC):
Thursday 16th August 11am-12pm

Qty:
Description
 
Online -  All you need is access to a phone & a computer - The session is live & interactive. 

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Pay Per Click (PPC) advertising campaigns can be one of the most effective forms of online marketing. In this course we will give you the tools and techniques you need to achieve successful pay per click (PPC) campaigns.

Pay Per Click is now an integral part of many marketing programmes. 

UK PPC advertising is forecast to total £3 billion in 2012.

Google Adwords is growing at 15% per annum and the cost of key positions on Google is rising. Can you afford not to fully understand the crucial disciplines of PPC?

All course materials & after course support are included. You will receive a video recording of the session too. 
Dawn McGruer FRSA - Course Trainer's Social Media Tips


You will learn how to;
  • Structuring campaigns for greatest impact and ease of management
  • Keyword research and selection - selecting the best performing and most cost effective keywords for your campaign
  • Monitoring keyword, landing page and campaign quality score and performance
  • Understand the differences between the main PPC vendors - Google AdWords, Yahoo etc
  • How to best manage and evolve your PPC campaign once underway
  • Track sales conversions that have come directly from your PPC ads
  • Maximise your ROI for the whole PPC campaign

Book this course online. If you have any queries, please contact us.


Testimonial

Kirsty Williams - Biodeg Chemicals Company - "I would not hesitate to recommend Dawn and her team as she was extremely useful in helping me to understand Social Networking and the role it can play in market a business. She is very personable  and committed to helping me with the individual needs of the company as well as offering  practical solutions to the problems faced with marketing a chemical company." November 3, 2010