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You will learn how to;
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Types of online advertising
- Email marketing
- Viral marketing
- Online PR
- Affiliate marketing
- Social media
- It also looks at digital metrics, legislation, regulation and codes of practices
How long will it take to qualify? We suggest you allocate 90 minutes a week for 12 weeks.
The qualification comprises the following three units & you will need to complete a written assessment after each module: Digital Marketing Essentials, Digital Marketing Planning and Marketing & Consumer Behaviour
Your course trainer Dawn McGruer FRSA who has over 10 years experience in Digital Marketing.
All course materials & after course support included.